Booking.com: Press

Google’s AI Mode now helps users plan trips with auto-generated itineraries in Canvas, including flights, hotels, and activities. Through its partnership with Booking.com, users can access hotel suggestions and eventually complete bookings directly via AI Mode, making it easier to discover, compare, and reserve accommodations all in one AI-powered workflow.

Booking.com research shows travelers decide on holiday rentals in as little as seven seconds. Small touches like quality bedding, charging points, and tidy décor boost bookings, while clutter or dated styles turn guests off.

Booking.com is offering Black Friday deals from November 20 to December 3, 2025, with up to 40% off select accommodations worldwide, 25% off car rentals, 20% off attractions, and 15% off flights. These discounts apply to travel through December 31, 2026, making it a prime opportunity to book your next getaway.

David Adamczyk, VP of Product at Booking.com, champions a “trip-first mindset,” aiming for seamless end-to-end travel experiences. The company is tackling challenges like fragmented data and planning chaos, while preparing for AI-driven, personalized, “vibe-based” trip planning.

Daniel Marovitz, senior vice president, fintech at Booking.com, explores how digital payments are transforming travel across Asia-Pacific, and how fintech innovation is creating a seamless, inclusive and cashless journey for travellers and merchants.

A leading digital platform, Booking.com is a one-stop shop for planning your next vacation. From the website or the app, you can book everything from standout accommodations worldwide to a car rental or city tour.

Teddy Swims and Booking.com are offering the “This Guy Books” Experience, where five travelers get Swims as a personal concierge, $10,000 in Booking.com credit, and a special trip to Chicago. Swims jokes about the campaign’s playful, “sexy robe” concept. Booking opens Nov. 25, 2025, on a first-come, first-served basis.

Booking.com’s 10th Travel Predictions report shows that in 2026, travelers will prioritize individuality, using trips to celebrate personal achievements. Nearly 75% of travelers say they book vacations simply because they’ve worked hard and deserve it, with new motivations for travel emerging.

People are increasingly seeking relief from constant digital stimulation, and nature-focused, tech-free getaways offer rest, clarity, and presence. Booking.com lists “disconnection travel” as a top 2025 trend, reflecting the shift toward experiences that prioritize simplicity, balance, and mental restoration over traditional luxury.

Booking.com is shifting loyalty from points to frictionless, effortless experiences. VP Ben Harrell highlights AI-powered tools that simplify trip planning, lifetime-tier Genius rewards, and a no-fee credit card offering cash-like travel credits and instant top-tier perks. By embedding AI, Booking.com aims to turn value-seeking travelers into habitual users who prioritize convenience and confidence over traditional points-based loyalty.

The Alps offer skiing for all levels across France, Austria, Switzerland, and Italy, with stunning scenery, luxury and cozy stays, and activities on and off the slopes. Booking.com notes many travelers book spontaneously or as a reward for hard work. From France’s extensive ski-in, ski-out resorts to Italy’s family-friendly Dolomites, early planning ensures the best experience.

Booking.com has introduced AI tools to streamline partner-to-guest communication, boosting satisfaction by 73%. Across its platform, AI also powers Trip Support, Voice Assistance, Rental Help, and Flight Search Summaries, making bookings faster, more personalized, and easier to manage.

Booking.com is favored for its Genius loyalty perks, all-in-one booking for hotels, flights, and rentals, offline access, LGBT+ inclusive properties, real-time alerts, and a best-price guarantee worldwide.

Booking.com features top romantic getaways near Auckland, including Kina Cottage on the Tutukākā Coast, offering a unique ocean-to-table culinary experience for couples. Other nearby stays include luxurious, scenic options perfect for couples, friends, or solo travelers seeking relaxation and connection.

Booking.com research shows that Australian travellers to Bali are increasingly planning trips around food, with 80% choosing destinations for restaurants or markets. This trend boosts demand for alternative stays with kitchens, like Sohamsa Ocean Estate and Taman Dharmawangsa Suites, letting guests cook and “live like a local.”

Booking.com sees a major shift toward purpose-driven off-peak travel across Southeast Asia. Travelers now prioritize fewer crowds, lower costs, and cultural immersion over perfect weather. Flexible bookings and local insights help navigate rainy-season travel, making it a rewarding, authentic experience.

Booking.com’s 2026 Travel Predictions show a shift toward ultra-personalized trips tailored to individual passions. Overall, travelers want trips that feel deeply personal, restorative, and immersive in 2026.

Booking.com has announced the launch of its first customer-facing agentic AI innovations: Smart Messenger and Auto-Reply, designed to make partner-to-guest communication faster, streamlined, and more intuitive.

Booking.com is among the first travel partners launching an app within ChatGPT, letting users explore its hotels, homes, and unique stays directly in conversations. The integration builds on Booking.com’s ongoing partnership with OpenAI, providing travelers a new way to browse options and seamlessly access the platform.

Taylor Swift’s mention of Portofino in “Elizabeth Taylor” drove a +271% spike in Booking.com searches, showing how pop culture shapes travel trends. Booking.com offers stays and tours to help fans turn lyrics into real trips.

Booking.com partners with FareHarbor to add 150,000+ attractions worldwide, expanding experiences in 5,000+ cities. AI tools help travelers find activities, and bookings contribute to Genius loyalty rewards for a more connected trip.

Booking.com uses AI and personalized tools to turn digital travel inspiration into real bookings, helping travelers find authentic experiences and compare options easily.

Bad Bunny’s Super Bowl 2026 halftime announcement sparked a 501% surge in U.S. searches and 473% globally for Santa Clara stays, according to Booking.com. The spike shows how pop culture drives travel demand, with fans using the platform to plan trips around major events.

Booking.com is a partner in TikTok’s new Travel Ads, enabling users to discover and book accommodations directly through interactive, shoppable ad formats on the platform.